Press · 4 min read

Press Contacts. The BAGO family Ecosystem

BAGO family — an international ecosystem of consumer brands bringing together five independent directions: BAGO home in home fragrance, ETERIA COSMO in skincare, NATONIQ in functional beverages, and the lifestyle brands AROMATONIX and Abel. The company creates products that raise the quality of everyday life through considered, mindful decisions.

To work effectively with the media, BAGO family gives journalists, bloggers, and reviewers dedicated lines of communication — its press contacts. Through them you can obtain comments quickly, request interviews, verify information about the company and its products, and arrange shoots or attendance at events.

What Press Contacts Are

Press contacts (also called media contacts) — the dedicated communication channels and the names of specific specialists that journalists, bloggers, and reviewers can approach for a comment, an interview request, or clarification about the company.

Unlike general customer contact information, press contacts are intended solely for media representatives. That guarantees a prompt response and a professional standard of work with journalists.

What They Include

A well-organized set of press contacts usually includes:

  • Email addresses. A dedicated inbox for PR inquiries, monitored and answered promptly by the press office.
  • Phone numbers. Direct lines for urgent inquiries, including PR managers' mobile numbers.
  • Messengers. Fast channels (Telegram, WhatsApp, MAX) for resolving questions quickly.
  • Names and job titles. Specific points of contact, with their role in the company stated.

The Main Functions of Press Contacts

Press contacts serve several key functions that keep a brand's engagement with the media running smoothly:

1. Distributing press releases

Press contacts are how journalists receive official announcements about the company's key events: new product launches, collaborations, appearances at events. It lets the media publish current news without delay.

2. Requesting comments

Journalists use press contacts to obtain an official comment from a company representative for their stories. This matters especially for articles that call for expert opinion or the brand's official position.

3. Arranging shoots and interviews

Press contacts are the route for scheduling interviews with company leadership, photo and video shoots of the products, visits to the manufacturing site, and participation in events.

4. Verifying information

Journalists can check facts quickly, confirm product details, or obtain additional information for their stories — something that matters all the more when deadlines are tight.

Where Press Contacts Are Published

Publicly, press contacts usually appear in several places so that journalists can find them easily:

In a dedicated section of the website

Larger companies set aside a section called “For Press” or “Media Contacts,” where they publish full contact information, links to press kits, and other materials useful to journalists. That keeps the information available at any hour.

At the end of a press release, in the “Media Contacts” block

Every BAGO family press release closes with a block of contact details. Journalists can get in touch the moment they finish reading, whether to confirm a detail or request additional materials.

In public press kits

Media kits carry not only visual assets and company information but press contacts as well, which makes them a single source for everything a journalist needs.

BAGO family Press Contacts

To reach the BAGO family PR department about partnerships, brand matters, or media inquiries, the following channels are available:

  • Phone: +7 903 5492524
  • Address: 25 Smirnovskaya St., Building 2, Moscow
  • Website: https://bago.family/

These contacts are intended for journalists, bloggers, and media representatives. For anything related to coverage, interviews, comment requests, or arranging shoots, please use the channels listed above.

Why It Matters

Clearly stated press contacts are not a formality but an essential part of working professionally with the media. For a journalist, finding the right contact quickly and getting a prompt reply means saved time and a better story. For the company, it means control over its information field, the ability to respond to inquiries in good time, and long-term relationships of trust with media representatives.

BAGO family is open to dialogue with the media and ready to supply whatever information is needed for balanced, substantive coverage.

Author: BAGO family team