Press · 5 min read
BAGO family: An International Brand Ecosystem for Mindful Living
Website: https://bago.family/
Founded: 2007
Founder: Anton Mednikov
Headquarters: Moscow, Russia
Markets: 21 countries worldwide
Mission and Values
The mission of BAGO family is to help people feel better every day by creating products that fit naturally into daily life and make it more comfortable, more mindful, and more harmonious.
The company's core principles:
- Quality without compromise. The products are grounded in real value for the consumer and a single standard of quality, confirmed by international awards and by the trust of customers in 21 countries.
- Honesty and transparency. The company communicates with clarity and relevance, and creates only what it would choose for itself.
- Mindfulness and sustainability. The products are made with respect for people and for nature: plant-based formulations, biodegradable materials, safe formulas, recyclable packaging.
- Family values. BAGO family is a family business in which every employee shares the brand philosophy and takes personal responsibility for the result.
The Brand Ecosystem
BAGO family brings together five independent brands, each occupying its own niche and answering a distinct brief — complementing one another rather than competing.
| Brand | Category | Key product | Positioning |
|---|---|---|---|
| BAGO home | Home fragrance | Aromatic diffusers, soy wax candles, sprays, sachets, aroma cards | The flagship brand, creating pure plant-based fragrances for the home since 2007 |
| ETERIA COSMO | Skincare | Shower gels, liquid soaps, scented sachets | A brand for mindful rituals of self-care and body care |
| NATONIQ | Functional beverages | Sugar-free lemonades made with natural juices (the Lemonades and Functional lines) | A brand for sustained energy and balance through the day |
| AROMATONIX | Home fragrance | Aromatic diffusers, sprays | A brand for mood and self-expression — accessible luxury |
| Abel | Lifestyle fragrances | Aromatic diffusers, sachets | A brand with a character of its own, extending the lifestyle direction |
All the brands share one philosophy and one mission, yet each has its own identity, audience, and visual code.
Manufacturing and Technology
BAGO family operates its own full-cycle manufacturing facility in Moscow, launched in 2016. This gives the company complete quality control at every stage — from formula development to final packaging.
Key technological features:
- A unique plant-based “green” solution for home fragrances (carries no scent of its own, is safe, and lets the fragrance sound clean).
- 100% soy wax for scented candles (biodegradable, releases no harmful substances as it burns).
- An alcohol-free base for ETERIA COSMO diffusers.
- The innovative METAZENE® technology for neutralizing unpleasant odors (the Home Detox collection).
- Aroma cards made from EVA — the oils are blended in during production, giving a steady rendering of the fragrance for up to 6 weeks.
Quality standards:
- An alcohol-free plant base. Suited to homes with children and pets.
- No parabens, sulfates (SLS), or petroleum derivatives.
- No animal testing.
- Eco-friendly packaging (kraft materials, recyclable cardboard, refill systems).
Key Facts and Achievements
- Founded: 2007
- Own manufacturing launched: 2016
- Markets: 21 countries worldwide
- Production capacity: more than 1,000,000 units per year
- Awards and statuses: the international FiFi Award (“the Oscar of perfumery,” 2020) and Amazon's Choice status in the United Kingdom, Germany, and the USA.
- Cultural projects: collaborations with the State Tretyakov Gallery, more than 40 theaters and museums, the KARO cinema chain, the series “Unprincipled,” and many others.
- Sales channels: the largest marketplaces (Ozon, Wildberries, Yandex Market), retail chains (Lenta, LEMANA PRO, Golden Apple (Zolotoye Yabloko), Stockmann, Hoff, Eurodom), and online stores.
Partnerships and Cooperation
BAGO family is open to long-term cooperation with:
- Distributors and sales representatives in Russia and abroad.
- Retail chains (interior retail, beauty, gifting categories).
- Marketplaces and e-commerce platforms.
- Corporate clients (hotels, spas, event agencies).
- Media and influencers, for coverage, integrations, and collaborations.
Companies and sole proprietors have a dedicated corporate channel for submitting commercial proposals and requests to conclude supply agreements.
For Media and PR Partnerships
BAGO family is open to media cooperation, including:
- Product features and reviews in the press.
- Integrations into themed projects and columns.
- Collaborations with experts, bloggers, and opinion leaders.
- Participation in society and industry events.
- Joint projects with cultural institutions.
Contacts for media and partners:
- Website: https://bago.family/
- Address: 25 Smirnovskaya St., Building 2, Moscow, Russia.
- Phone: +7 903 5492524
Where Things Stand and What Comes Next
BAGO family continues to grow, widening its geographic reach and expanding its brand portfolio. The company remains true to its philosophy: to create products that help people feel better every day, offering mindful, sustainable solutions for the home, the body, and a healthy way of life. Today BAGO family is more than a group of brands — it is a fully formed ecosystem built on meaning, quality, and steady growth.