About BAGO family · 4 min read

BAGO family. Who Are We?

To breathe deeply, to feel better, to live each day well — that is exactly what BAGO family was created for. This is not just a holding company but a genuine ecosystem of brands united by one philosophy: care for people and the spaces they live in, harmony with yourself and with nature, and mindful consumption.

In this article we tell you who we are, how our family of brands came about, and what values stand behind every product.

From a Dream to an Ecosystem: How BAGO family Came About

Our story began in 2007, when the company's founder and his team decided to create products that make life more comfortable and more welcoming. The first of them was the home fragrance brand BAGO home. The family business grew quickly: our own manufacturing, unique plant-based formulations, entry into the global market, and the affection of thousands of customers.

Over time it became clearer and clearer that home fragrances alone were not enough. New ideas appeared and new projects were born. Each had its own logic and its own audience, but one idea united them all — to help people feel better every day.

That is how one brand grew into a whole family: BAGO family. It is not merely a company name but a principle that brings together several independent brands, each responsible for its own part of a person's daily life.

Philosophy: Live Better, Breathe Freely, Feel More

The mission of BAGO family is simple and clear: to create products that help people feel better every day and raise their quality of life.

We believe quality of life is built from simple things: the atmosphere of a home, a mindful approach to your own body, ease in everyday habits, and care for nature. That is why we hold to three commitments.

We make only what we use ourselves.
We keep an honest dialogue with our audience, in clear and current language.
We combine market thinking, industrial design, and technology to build the best solutions.

The BAGO family Brand Ecosystem

Today BAGO family brings together several brands, each with a task of its own.

BAGO home: Atmosphere and Comfort

The flagship brand, the one it all began with. BAGO home means clean, honest home fragrances, made by hand using innovative technology and exclusively natural, plant-based components. The brand is one of the largest Russian producers of home fragrances, with an output of more than 1,000,000 units a year.

Flagship products: aromatic diffusers, soy wax candles, sprays, sachets, and aroma cards.
Key advantage: a unique plant-based solution with no scent of its own, letting you hear the fragrance exactly as the perfumer intended.

ETERIA COSMO: Care and Rituals

The brand that turns daily self-care into a balanced ritual. ETERIA COSMO products support harmony and balance through paying close attention to yourself.

Flagship product: natural body care.
Key advantage: a craft approach, and care for harmony and mindfulness.

NATONIQ: Energy and Rhythm

Sugar-free lemonades made from natural juices, plus functional beverages for focus and energy. NATONIQ is made for people who want to refresh themselves and get a lift without any cost to their health.

Flagship product: natural sugar-free lemonades.
Key advantage: keeping up with a modern pace of life without wearing your body down.

AROMATONIX: The Mood of a Space

Fashionable, on-trend scented products — accessible luxury for every day, made for a young, active audience.

Flagship product: home fragrances in contemporary design.
Key advantage: affordability and a sense of what's current.

Abel: The Lifestyle Direction

A brand with a character of its own that rounds out the BAGO family portfolio and broadens the lifestyle direction.

Scale and Achievements

Today BAGO family is an international company with a well-developed partner network and a presence across many markets.

Where we are: BAGO family products are available in 21 countries, including the USA, Canada, and markets across Europe and the CIS.
Recognition: BAGO home products have held Amazon's Choice status, and the brand has received the international FiFi Award (the “Oscar of perfumery”).
Collaborations: BAGO home has worked with the State Tretyakov Gallery, took part in creating a fragrance for the 100th anniversary of Maya Plisetskaya, and developed fragrances for the TV series “Unprincipled.”

BAGO family is more than a set of brands. It is a community of like-minded people who create products every day that help others live better, breathe freely, and feel more. Welcome to our family!