About BAGO family · 3 min read

BAGO family: A Geography of Care That Has Gained Altitude

Some projects are born local but breathe global. BAGO family is exactly that kind of story. The ecosystem began in 2007 with an idea both simple and brilliant: to create products that make everyday life more comfortable, more mindful, and more harmonious. Over the years, one direction grew into a family of brands united by a single philosophy — choosing quality of life through thoughtful, responsible decisions.

An Ecosystem Built on One Choice

Today BAGO family is no longer just a group of companies but a whole ecosystem. Every brand within it answers its own distinct need, yet all of them speak one language: the language of care for people and respect for nature.

BAGO home, AROMATONIX, and Abel shape the atmosphere of a home, filling a space with fragrances that are refined and, at the same time, clean and safe.
ETERIA COSMO turns self-care into a meaningful ritual, bringing harmony and balance to every day.
NATONIQ looks after our vitality with sugar-free functional beverages made from natural juices — energy support with no compromises.

Where to Find BAGO family: Online and Offline

The ecosystem's range is so widely distributed that you can find your favorite brands almost anywhere — from the marketplaces you use every day to the shelves of premium retailers.

Online, BAGO family products are available on the largest marketplaces: Yandex Market, Wildberries, Lamoda, and Ozon, as well as in the online stores of the L'Etoile and Yandex Lavka retail chains.

In offline retail, the ecosystem's brands are stocked by dozens of chains across the country, among them Eurodom, Stockmann, Hyperglobus, Golden Apple (Zolotoye Yabloko), Lenta, Lemana PRO, Petrovich, Leonardo, Podruzhka, Hoff, and many more. A presence on that scale is the best proof of trust and demand.

The Art of Widening Horizons

But an idea only reaches its true scale when comfort at home and care for yourself become available to people everywhere. BAGO family has built a reliable distribution network that reaches into very different corners of the planet. Today the ecosystem's products are available in 21 countries, including markets in Europe, the CIS, and North America.

BAGO home is a Russian brand with international reach. Its home fragrances, built on a unique plant-based foundation, have already won hearts far beyond Russia, confirming its standing as a brand with European quality and global ambitions.

The company is actively expanding its distribution network, bringing on partners in Belarus, Uzbekistan, Georgia, Azerbaijan, Kyrgyzstan, Tajikistan, and Armenia — countries where quality and the philosophy of mindful choice are valued. The company's office is in Moscow, but its influence and its products can be found in stores and on marketplaces throughout the country and beyond.

A Journey That Continues

The geography of BAGO family is more than a list of countries and retail points on a map. It is a map of trust, drawn by uncompromising product quality and honest communication with the customer. It is proof that an idea born in one country can bring people together around the world in support of simple but essential values: comfort, health, and harmony.

The ecosystem's journey continues. BAGO family keeps expanding its partner network, entering new markets, and staying true to its central mission — helping people feel better every day. And that, surely, is the finest geography there is.